Brian Olson

AI Safety Evaluator | Adversarial Testing | LLM & RAG Evaluation | Content Strategy

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Category: Hospitality & Guest Experience

I’ve written guest experience content at every stage of the travel journey — from the first spark of wanderlust to seamless in-stay guidance.

As a lead content writer for Stay Alfred (a nationwide urban vacation rental company) and a freelance contributor for Roami, I created high-converting hospitality content across 33 U.S. cities — including SEO-optimized city and event blogs, property descriptions, onboarding materials, and app-based guest messaging.

My work included:
• Travel and event SEO blogs and city listicles designed to inspire booking decisions
• Press releases, city profiles, restaurant and venue writeups to drive organic traffic
• On-brand email content, native app copy, in-unit signage, and wayfinding materials
• UX and procedural writing for web, app, and print — in close partnership with design teams
• Guest-facing brochures blending hospitality storytelling with functional UX clarity
• B2B and B2C campaign editing, content reformatting for partner platforms (Airbnb, HomeAway, Tripadvisor, Flipkey)
• CMS work (Kentico/Kontent), SEO optimization (meta tags, headers, LSIGraph), and publication scheduling
• Cross-team collaboration — contributing to hybrid standups, national stakeholder interviews, and brand-wide content alignment

At every stage, my goal was to balance warm, regional voice with precise, scannable details — delivering content that helped travelers:
✅ choose with confidence,
✅ navigate new cities with ease, and
✅ feel welcomed and cared for once they arrived.

This section includes a selection of city guides, event blogs, guest onboarding content, and hospitality UX writing — designed to support traveler experience and guest satisfaction in a highly competitive short-term rental market.

January 16, 2020June 2, 2025briolson69

Things to Do in Chattanooga

January 12, 2020June 2, 2025briolson69

Short Restaurant Writeups, Airnbnb, Stay Alfred

January 9, 2020June 2, 2025briolson69

Upscale Travel Apartments in Downtown New Orleans

January 8, 2020June 2, 2025briolson69

Travel apartment brochure/book

January 8, 2020June 2, 2025briolson69

Travel apartment brochure/book

January 8, 2020June 2, 2025briolson69

Things to Do in Nashville to Make Your Vacation a Greatest Hit

January 7, 2020June 2, 2025briolson69

City Overview: Spokane, Washington

January 7, 2020June 2, 2025briolson69

Vacation property and neighborhood writeup

January 7, 2020June 2, 2025briolson69

Vacation Property

January 2, 2020June 2, 2025briolson69

Customer Nurture Email and App Content

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