Category: Hospitality & Guest Experience
I’ve written guest experience content at every stage of the travel journey — from the first spark of wanderlust to seamless in-stay guidance.
As a lead content writer for Stay Alfred (a nationwide urban vacation rental company) and a freelance contributor for Roami, I created high-converting hospitality content across 33 U.S. cities — including SEO-optimized city and event blogs, property descriptions, onboarding materials, and app-based guest messaging.
My work included:
• Travel and event SEO blogs and city listicles designed to inspire booking decisions
• Press releases, city profiles, restaurant and venue writeups to drive organic traffic
• On-brand email content, native app copy, in-unit signage, and wayfinding materials
• UX and procedural writing for web, app, and print — in close partnership with design teams
• Guest-facing brochures blending hospitality storytelling with functional UX clarity
• B2B and B2C campaign editing, content reformatting for partner platforms (Airbnb, HomeAway, Tripadvisor, Flipkey)
• CMS work (Kentico/Kontent), SEO optimization (meta tags, headers, LSIGraph), and publication scheduling
• Cross-team collaboration — contributing to hybrid standups, national stakeholder interviews, and brand-wide content alignment
At every stage, my goal was to balance warm, regional voice with precise, scannable details — delivering content that helped travelers:
✅ choose with confidence,
✅ navigate new cities with ease, and
✅ feel welcomed and cared for once they arrived.
This section includes a selection of city guides, event blogs, guest onboarding content, and hospitality UX writing — designed to support traveler experience and guest satisfaction in a highly competitive short-term rental market.
Brian Olson 